"Former Alaska Gov. Sarah Palin and “Dancing with the Stars” finalist Bristol Palin are attempting to trademark “Sarah Palin®” and “Bristol Palin®,” reports Politics Daily.
Palin family attorney Thomas Van Flein registered for a “Sarah Palin” trademark three days after the 2010 midterm elections. A “Bristol Palin” application was filed five days prior to the “Dancing With the Stars” Sept. 20 season premiere.
It’s common for celebrities to trademark their names to protect their brand or image from those who may try to make money off their name, but trademark attorneys say this is a rare move for political figures.
The application for “Sarah Palin” has two classes of commercial service for which her name would be trademarked. The first is for “information about political elections” and “providing a website featuring information about political issues” and the second is for “educational and entertainment services … providing motivational speaking services in the field of politics, culture, business and values.”
The application for “Bristol Palin” is for “educational and entertainment services, namely, providing motivational speaking services in the field of life choices.”
Like Sarah Palin’s application, the “Bristol Palin” application did not have a signature. It also didn’t show her proposed trademark used in a commercial context. Bristol Palin must file examples that demonstrate how her name is used in the actual sale or advertising of her “motivational speaking services in the field of life choices,” according to Politics Daily.
The applications are still pending.
No surprise here. It's all about the money folks.